Oceanology International is the global forum where industry, academia and government share knowledge and connect with the marine technology and ocean science community, improving their strategies for measuring, exploiting, protecting and operating in the world’s oceans. The brand identity for this technology-led event had to show how well the exhibition organisers know their market.
What we did
Working with a select group of industry leaders, a 3D image showing five levels of ocean floor exploration was created to show, at a glance, the key points of the event. This image is instantly and purposefully exclusively recognisable to the audience. The objective was to ensure that the audience perceive this event as genuinely relevant, rather than an event where they will mainly be targeted by marketing professionals.