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Case Study

Upper Street Events:
London Wild Bird Watch 2012

elliottyoung was commissioned to create the brand identity, campaign, and website for the latest B2C launch show for Upper Street Events.

Set in London Wetland Centre’s 42 hectare site (described as Europe’s best urban wildlife location), London Wild Bird Watch will create a unique blend of ‘Shop, Learn and Do’ for everyone who has an existing or growing interest in bird and wildlife watching. This includes elite birders to people who enjoy feeding birds in their garden.

What we did
The theme ‘Nature on your doorstep’ was selected as the perfect fit for the launch campaign. The creative was quickly rolled out into a sales brochure, website (using elliottyoung’s events industry CMS known as your:show), and Twitter page. Within one month of campaigning, our client secured the attendance of Simon King, Kate Humble, and Ellie Harrison.

http://londonwildbirdwatch.co.uk

Details
Client: Upper Street Events
  • Advertising
  • Branding
  • Campaign
  • CMS
  • Website Design
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