As a leader in global market data and analytics, Informa Telecoms & Media needed an agency that echoed their strive for relevance, efficiency and innovation. Traditionally, Informa has been seen as a global leader in publishing and conference organising. While that’s true, their core business is international market analytics.
What we did
370 companies were targeted with a highly personalised campaign via print, email, and web. Four tailored analytical reports were created, printed, and converted to PDF (that’s a personalised PDF by the way, all thanks to some rather clever software created by us). They were then distributed to four different target segments. After emailing 370 companies, 109 clicked through with over 600 personalised reports downloaded.
Again, that’s 370 companies targeted, 600 reports downloaded.
370 targeted. 600 downloaded.
370 : 600.
