This is possibly the most important annual event for public sector professionals tasked with influencing the nation’s education policies. With an overall air of national uncertainty on the subject of the future education sector, the challenge was to bring a positive, vibrant identity to this key industry conference.
What we did
The creative concept for this year’s event was entirely centred on the people who are directly affected by changes in UK education policy. The campaign creative was set on lush green grass with a sunny blue sky background, the overall effect of ‘the future is bright’ gave the conference a burst of positivity, enthusiasm and energy.
