The UK’s largest trade event for the café industry required a simple brand identity progression that enabled the well-used message of ‘doing business together’ to be delivered without adhering to cliché. At the time of the three-way pitch, elliottyoung was unknown to the show organisers (Upper Street Events).
What we did
Following the successful rollout of the ‘steam’ campaign, and within a year of working together, elliottyoung and Upper Street Events have united to partner on a launch project to take this annual event online. In short, the event website, www.caffeculture.com will now become far more than an information piece about an annual show. By using elliottyoung’s events-specific web technology, it will now become an industry portal for latest news, supplier/product updates, webinars, in-depth discussions, thought leadership features, business tools, and much more. And, the Caffé Culture app (also built by elliottyoung) will be launched in July 2011.
