Hosted by the Dubai World Trade Centre, this is one of the world’s largest annual trade events.
elliottyoung has been working with the Arabian Travel Market (ATM) team since 2005 – continually evolving the brand identity to build on the success of each previous year’s campaign. The event is owned and managed by Reed Exhibitions, and as one of their most important annual events, the pressure to constantly improve on performance and perception never lets up.
What we did
A 3D glass-effect brought the core brand element of ATM to life in a way that had never been previously explored. Apart from giving the entire visual identity a stunning refresh, the ATM marketing team were particularly pleased since its sheer simplicity meant that it was the most flexible creative to date. Each year, the ATM brand identity incorporates a collection of rich and colourful imagery, portraying the diversity of nationalities represented at the show. The new identity created a clean and impressive framework that both hosted and complemented these striking images.
