Would you like to create a following to your twitter feed that goes beyond your local business associates? Here are 2 simple steps you can take as you aim to establish you or your business as the thought leader in your chosen field.

1. Research relevant tags

Spend some time looking at the twitter profiles of those who are tweeting items relevant to your sector and take a note of the hashtags they are using.

For example I often tweet about WordPress plugins or development, so looking at relevant tweets I can see that #WordPress is a relevant hashtag. Looking then at the results, I can see a plethora of tweets on my subject, and I can list other relevant hashtags that appear to be used a lot and are generating responses. In my case: #wp, #wphack, #wpnews and so on.

2. Use them

Now that you have made a list of the relevant hashtags to your chosen discipline, get using them. Either build them into the content of your tweet, or apply them to the end of your tweet.

Examples:

A new update for #WordPress has been released. Don’t forget to upgrade!

or

Be sure to update your software! New update release. #WordPress #wp #wphack

As if by magic, your tweets are now exposed to thousands of people who follow those particular subjects, and before long you should find them following you!

If you would like more information on how to maximise your potential using social media platforms, feel free to give me a call on 0845 054 0040.

Lee Jackson
Digital director 

We’re chuffed to bits to announce a new client win in the events sector, with the addition of Clarion Events to our ever growing list of industry heavies. Clarion has tasked us to create a personalised campaign using our experience in the world of Variable Data Publishing and Personalised Communications. Check out our 1on1 Communications White Paper in our downloads section for some rather nice examples of our previous personalised work.

In our view, there can only be one victor in this mobile revolution. The almighty world wide web. 

The internet has created global communities. Open source products and platforms are now the back bone of the internet, and new technologies and ideas are being developed daily. So when considering how best to package information or provide a software product/service the first port of call should be the internet.

With the growing number of operating systems, developing a cross compatible application that can be installed (and sure to work) without any hindrances is often expensive, and the cost of keeping up  with change can be astronomical. Not long ago Apple’s iOS was the operating system to be developing for, but now we are seeing innovations both in the open source world and commercial world, and newer operating systems are leading the way. Apple lost it’s crown recently to Android which is now the most widely used mobile technology globally.

Enter the web.

Developing for the web means you can produce an application that will run on any platform, no matter what the operating system. The internet is constantly maturing and with cross browser standardisation in the form of HTML5 being so actively pushed by the global community, it’s even easier to develop user friendly, cross compatible applications without the limitations of the user’s technology of choice.

Open source has driven a lot of this change, there are now many frameworks available that allow the speedy development of web applications both for mobile and for desktop. jQuery Mobile, jQTouch, Sencha Touch are only a small selection of the open source or free frameworks now available that are powering both mobile web apps and native apps alike with a user experience that matches that of any app native to its device.

The same philosophy to application development is not limited to just the mobile arena either. With the Apple Mac and Linux operating systems plus the many versions of Windows over the last few years, creating applications that can be downloaded to a person’s desktop and be used without compatibility issues is becoming increasingly harder.

The web offers standardisation, compatibility, cost savings, cutting edge technologies, open exchange of technology and ideas, freedom…

For more information on developing a real web presence, or a cross-compatible web app, just get in touch.

[Sources]

http://en.wikipedia.org/wiki/HTML5

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